New Home Sales Jump! What It Means for Central Florida Buyers & Sellers

Big news in real estate: sales of newly built single-family homes surged 20.5% higher in August across the U.S. – with the South leading the way, up 3.3%. That’s right, our region is one of the strongest markets in the country right now.

So what’s driving this shift? A dip in mortgage rates has opened the door for more buyers to step back into the market. According to Freddie Mac, the 30-year fixed mortgage rate has dropped to 6.26% – the lowest it’s been since October 2024. Add in the Fed’s recent rate cut, and we’re starting to see fresh momentum.

Builders are also sweetening the deal. Nearly two-thirds of builders offered sales incentives in August, and over a third reduced prices to attract buyers. That’s good news if you’ve been waiting for the right opportunity to make a move.

What This Means for Central Florida

Here in Celebration, Orlando, and the surrounding Disney area, we’ve already seen how demand for new construction stays strong even when inventory is tight. The South’s growth is proof that buyers are still eager to plant roots where lifestyle, convenience, and community come together.

With the median new home price at $413,500, affordability continues to be a challenge nationwide. But in Central Florida, new builds still provide options for a range of budgets – from cozy townhomes to luxury estates. And with incentives on the table, it’s worth keeping a close eye on what’s available.

The Bottom Line

Whether you’re buying or selling, this surge in new home sales is a reminder that the market can shift quickly. Falling mortgage rates + builder incentives = opportunity.

If you’ve been waiting for the “right time” to start your home search (or to sell and take advantage of motivated buyers), now may be the moment.

💬 Thinking about buying or selling in Central Florida? Let’s chat about your options and find the best strategy for you.

Source: NAHB